So, I was dragged to every single shop on Oxford street today every single floor I swear. And all those hours there was a single thought in my head ‘why?’ . Why do I need that hip jacket to be happy. Why can’t I be happy with the spots I have, why do I need to get rid of them? Why do I need to be more slim if I’m a healthy person and everything is in check. Why do I have to buy a jag when I can travel in my Suzuki.

Why wasn’t there a need for 90% of the things we have today like 70 years ago? Were people not happy then? Was everyone too fat, too unhappy too slow, less productive? Did people not find each other attractive?

Advertising/Marketing, it’s all in your face you would need to pay a pound to read a newspaper with news. But you don’t have to spend a penny to look at the latest release from Armani. It’s there its on the tele it’s in the paper its the big billboard. It’s on the shirt he’s wearing. Why should I be made to spend ten times the amount of money for the same cloth but with a different title on top of it?

Consumerism is such a brilliant nightmare that you feel happy and satisfied about being fu**ed in the ass.

Here is the thing, there will always be someone richer than you, someone prettier than you , someone more fit. No matter what you do how much you try you have to draw a line somewhere. The sooner the better, but here is the important thing , whether there is someone more happier/merrier than you is the only choice you have. Choose carefully.


Published by

Fahim Akhter

Fahim is a product manager with over 10 years of experience currently working as product head at MONT5. He focuses on user centric centric design, especially on brand, user experience and revenue product challenges. Prior to joining MONT5, Fahim's has worn multiple hats during his career from game production to product development but the emphasis has always been on creating unparalleled user experience and to help startups to make complex products more engaging. He has worked on diversified portfolio of startups including games, apps, education and e-commerce with product reach of 10M users across the globe. Fahim is a computer science graduate from FAST Islamabad. He volunteers for education and mentors students and startups, to help them grow and drive innovation.

One thought on “Consumerism”

  1. lol i like the way u defined consumerism, u always had a way with words.
    and i can’t believe im saying this, but i agree with u. with everything that u wrote. specially the last paragraph.
    hope ur well ~

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